--- title: Social Lab | Digital Marketing Blog description: Learn the top digital marketing strategies from the top consultants in the industry. From funnels, Facebook ads, email marketing and so much more, we have you covered on The Social Lab Digital Marketing Blog! --- [![The Social Lab](https://thesociallab.net/hs-fs/hubfs/Copy%20of%20The%20Social%20Lab%20(2)%20(1).png?width=300&height=112&name=Copy%20of%20The%20Social%20Lab%20(2)%20(1).png "The Social Lab")](https://thesociallab.net/) ** Edit BG Image # Digital Marketing Blog ### Subscribe to Email Updates Subscribe Oct 14, 2019 8:14:30 AM ## [HOW TO CREATE A CONTENT MARKETING BLUEPRINT](https://thesociallab.net/blog/how-to-create-a-content-marketing-blueprint) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) HOW TO CREATE A CONTENT MARKETING BLUEPRINT High-quality, frequently updated content does more than merely allow you to rank higher on Google and other search engines. An effective content marketing campaign will enable you to attract prospective customers who are looking for possible solutions to their problems. The content you produce provides prospects with valuable information and insight about your company and establishes trust and credibility with your potential clients. To attract new customers, your content marketing campaign needs to be well-researched and thoughtfully executed. The following are the steps you'll need to take to develop a robust content marketing blueprint. [Read More](https://thesociallab.net/blog/how-to-create-a-content-marketing-blueprint) Mar 11, 2019 11:39:08 AM ## [How To Write a Traffic-Generating Blog Post](https://thesociallab.net/blog/how-to-write-a-blog-post) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) The purpose of a blog is to establish yourself as an authority in your field. You’re demonstrating your area of expertise with each article you publish. It also helps you provide value to your audience because you’re giving them actionable knowledge—all for free. [Read More](https://thesociallab.net/blog/how-to-write-a-blog-post) Mar 8, 2019 8:25:53 PM ## [How To Create a Video to Sell Your Products and Grow Your Business](https://thesociallab.net/blog/create-a-video-to-sell-your-products-and-grow-your-business) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) In this blog, we will walk you through step-by-step and you'll craft a 1-minute video ad to sell your products while telling a story. [Read More](https://thesociallab.net/blog/create-a-video-to-sell-your-products-and-grow-your-business) Mar 2, 2019 4:59:54 PM ## [LOOKING TO HIRE A SOCIAL MEDIA MARKETER?](https://thesociallab.net/blog/looking-to-hire-a-social-media-marketer) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) When we talk to clients unfortunately many times we hear the horror stories of hiring the wrong marketer for the job. As an agency against the standard "agency" model and tactics we are here to extend a hand and guide you in hiring a social media marketing team. [Read More](https://thesociallab.net/blog/looking-to-hire-a-social-media-marketer) Feb 26, 2019 7:27:13 PM ## [Create a Customer Avatar to Reach Your Ideal Customer](https://thesociallab.net/blog/create-a-customer-avatar-to-reach-your-ideal-customer) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) [Read More](https://thesociallab.net/blog/create-a-customer-avatar-to-reach-your-ideal-customer) Feb 24, 2019 9:30:47 PM ## [Why Are You Wasting Money On Facebook™ Ads? It's Not What You Think.](https://thesociallab.net/blog/why-are-you-wasting-money-on-facebook-ads-its-not-what-you-think) By [Greg B.](https://thesociallab.net/blog/author/greg-b) The title of this article may imply that I think using Facebook™ Ads is a waste of money, but this is far from accurate. But, I do believe many businesses and brands are wasting their money on Facebook™ Ads because they have no clear structure or goal. It's a loss of epidemic scale. So I am trying my best to help offer any insight I can to help businesses invest effectively in their strategies. [Read More](https://thesociallab.net/blog/why-are-you-wasting-money-on-facebook-ads-its-not-what-you-think) Feb 24, 2019 9:28:59 PM ## [Why Is Social Media Like A Trendy Diet?](https://thesociallab.net/blog/why-is-social-media-like-a-trendy-diet) By [Greg B.](https://thesociallab.net/blog/author/greg-b) We've all seen the infomercials, scrolled past the posts on social media and walked down countless isles at the bookstores. We have been bombarded with all of the "latest and greatest" fad diets, the amazing exercise programs guaranteed to get you the results you've been dreaming of for years, blah, blah, blah..... [Read More](https://thesociallab.net/blog/why-is-social-media-like-a-trendy-diet) Feb 24, 2019 8:46:23 PM ## [How To Write Sales Boosting Headlines That Convert](https://thesociallab.net/blog/how-to-write-sales-boosting-headlines-that-convert) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) This post is a step-by-step checklist for creating powerful, persuasive bullets that make your copywriting stand out. [Read More](https://thesociallab.net/blog/how-to-write-sales-boosting-headlines-that-convert) Feb 18, 2019 9:52:51 PM ## [Messenger Bot Marketing - Why It Matters](https://thesociallab.net/blog/messenger-bot-marketing-why-it-matters) By [Jen Butler](https://thesociallab.net/blog/author/jen-butler) Messenger Bot Marketing isn't a marketing strategy you want to dive in the deep end without a bit of knowledge. Before you can launch a successful Messenger bot campaign you must understand the WHY. [Read More](https://thesociallab.net/blog/messenger-bot-marketing-why-it-matters) [1](https://thesociallab.net/blog/page/1) [All posts](https://thesociallab.net/blog/all) [![d7f3ecb4-b98a-4a9b-ba09-07d034141f2c](https://thesociallab.net/hs-fs/hubfs/d7f3ecb4-b98a-4a9b-ba09-07d034141f2c.png?width=300&height=168&name=d7f3ecb4-b98a-4a9b-ba09-07d034141f2c.png "d7f3ecb4-b98a-4a9b-ba09-07d034141f2c")](https://thesociallab.net/) ### SHARE Facebook Twitter Facebook Google+ LinkedIn [Email](mailto:?body=https://thesociallab.net/blog) ![partner-horizontal-color](https://thesociallab.net/hs-fs/hubfs/partner-horizontal-color.png?width=1000&height=350&name=partner-horizontal-color.png "partner-horizontal-color")